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Today’s History Lesson: Take the Opportunity to Become a Social Media Pioneer
When I was in college, I studied the history of broadcasting very nearly religiously. I was a journalism major specializing in broadcasting, but the history of the medium wasn’t covered much in our...
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On Christmas Cookies and a Recipe for Social Media Success
Yesterday, I spent a good portion of my day baking cookies with my 3-year-old daughter. Christmas cutouts in the shapes of gingerbread men, the making of which somehow dispersed sprinkles, flour and...
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Think Before You Tweet: Perils for Business in Social Media
Tweet Most people agree that when it comes to social media, one post alone won’t likely boost your business. Instead, each tweet or post is just one small piece over the overall social media marketing...
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Top 10 Mistakes Businesses Make on Twitter
Twitter can be such a valuable tool for any business. It can help you connect with consumers by providing them with information about your products as well as act as a live customer service tool. A...
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Social Media Contests and Giveaways: How to Stay on Target & Avoid the Costly...
Contests and promotions can be great way for businesses both large and small to help promote their products and services, gain more followers and subscribers, interact with fans and generate a good...
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How to Have a Trending Topic on Twitter
In requests for more information about our Twitter party and Twitter chat services, we are often asked, “How can I get my hashtag to become a trending topic on Twitter?” The question’s frequency makes...
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Will Twitter API Changes Affect How You Attend a Twitter Chat or Twitter Party?
Twitter announced this week changes to its API that will limit the number of times a third-party client can access Twitter (see Mashable article Twitter’s API Update Cuts Off Oxygen to Third-Party...
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A Different Way to Use Klout: Quality Over Quantity
Article by Lillian Sanders, Guest Contributor If you are looking for a new job, you may be judged on your credit rating as well as your social media rating. For jobs that require a good understanding...
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The Segmentation of Social Media: If You Can’t Be Everywhere, Find Your Niche
Over the years, we have all seen the articles: Facebook Beats MySpace; Twitter Challenges Facebook; Will Google+ Take Over Social Media?–And so on. We are often left guessing which titan will fall, and...
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When Not to Tweet
Sometimes tweets can do a lot of good. We’ve seen this happen during times of natural disaster, when a single tweet can alert family members that a relative is safe, or spur on action by people to...
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